Three Things I Learned From Kia
Last month I, and many other influencers, converged in San Diego for a press trip. On the trip, we watched an informative presentation where we learned about the history of Kia, and the cars that are currently in their lineup. One of the best parts of the press trip was the ride and drive event, where we all had an opportunity to test drive their cars all around San Diego.
It was also a great learning experience. Here are some things I learned from Kia:
You have to invest in yourself if you want to improve.
During the presentation, Kia mentioned that they started out in 1994 with only 2 vehicles in their lineup, the Sportage and the Sephia. They had a rocky start. In 2001, they were ranked lowest in J.D. Power’s U.S. Initial Quality Study. Yep, dead last. But they turned things around. In fact, 1n 2016 Kia landed the top spot. What? How did they do it? With hard work, that’s how. They made massive investments in their business and worked hard to improve.
Their current line-up has grown considerably and consists of:
Crossovers & Minivans
Mid-Size & Luxury Sedans
Hybrid and EV
Companies invest in themselves all the time, but what about people? Shouldn’t they invest in themselves too? I say yes! I think it’s important to invest in yourself. Things like learning new skills, working on your diet and making time for family are some of the investments that you can make in yourself. Taking a little time to focus on yourself and invest in you is a good way to improve your life.
Sometimes you have to shift your strategy.
When Kia introduced the Soul, their target market was mainly millennials, but it had a bigger impact on seniors instead. Seniors seemed to like this kia model because the big doors made it easier to get in and out of the vehicle, and it offered a great view of everything around you with very few blind spots.
Kia had to shift their marketing strategy. They put their thinking caps on and developed a fun marketing strategy including dancing hamsters that worked to attract buyers in younger age groups. The strategy they came up with was brilliant and helped to generate more sales. The hamsters are still around by the way. You can check out their most recent commercial here.
Sometimes even your best-laid plans will fall flat. When that happens, you need to take a step back and re-evaluate.
It’s ok to let your hair down
Despite the fact that I blog and am super social online, I am an introvert and a bit on the shy side as well. When I received the itinerary for the trip from Kia and I saw that they had planned this big karaoke night, I got anxiety. As I continued to read the itinerary, I found out that it was not mandatory. Whew! I was so relieved. But something happened that night. I saw my peers walk up to that stage with authority and just sing. Some were great singers, and some were not so good singers, but that didn’t really matter. What mattered was the fact that they were there to just have fun. After seeing some top Kia officials rock it out on stage, I knew I had to join in on the fun.
And guess what, It was fun! Sometimes you just have to let your hair down and enjoy yourself!